The concept of
force-field analysis
Force-field analysis is
a concept developed by Kurt Lewin aimed at achieving success across several
social science disciplines and , management across se4veral fields as well This
is a technique that is aimed at identifying the positive and negative forces surrounding an
initiative, analyzing these underlying forces as well as evaluating their
usefulness
in achieving the focused goal. This is indeed achieved through the
strengthening of the positive forces while minimizing the negative forces in
order to optimize on achieving the final goal
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Indeed, force filed
analysis can be viewed as a process that can be divided into several steps. The
process begins by identifying the major initiative that is meant to be
achieved. A force field diagram is drawn in which the strengths and cons surrounding
the initiative are identified as well. One column is labeled as the “driving
forces” and the other on labeled as the “restraint forces”. Under these two
major columns the forces surrounding the initiative are identified through a brainstorming
process, tested on their validity, relevance and assigned weights ranging from
one to five (Lennan, 1989) .
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That is used to
evaluate the overall soundness of the initiative. After a feasibility of the
initiative is ascertained, henceforth, manageable courses of action are
employed to build more capacity on the strengths while minimizing the
constraining forces which ultimately contributes significantly to the
achievement of the chief goal of the initiative (Palmer, 2009) (Lennan, 1989) .
Forces that drive the
change process
These are the forces
that compel behavior in meeting the final goal. These forces are motivation,
desire to achieve, personal satisfaction as well as organizational rewards that
come along the achievement of the goals such as esteem.
Forces that hinder the process
Forces that hinder the process
These basically ensure
that the initiative cannot be achieved with ease and effectively. They include
bureaucratic processes, lack of self motivation, and lack of rewards, lack of
appropriate skills and job competencies as well as unstreamlined procedures
that interfere with the execution of duties or work.
Change initiative
identified: Helping the disabled voice their concerns among service providers
This initiative
basically looks at the ways that the general concerns of the disabled in the
society can be voiced to the service providers on the society to ensure that
they are responsive to the needs of the disabled. The force field approach
therefore in this course of action takes into concerns the different challenges
and strengths that are involved in this initiative. Additionally, this process
takes into account the social organizational trends, personal and group needs,
desires, values and the regulations binding the initiative.
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Force Field Analysis Diagram
Key
driving forces impacting the change
|
Key
restraining forces impacting the change
|
§ The
need for equality among the people and especially taking into concern the and
needs of the disabled ion the society.
§ Interest
expressed by several people, religious institutions, corporate and government
institutions to develop policies and implement actions that are sensitive to
the concerns of the disabled.
§ Public
approval of the motive therefore there is goodwill from all parties involved.
§ The
disabled are gifted as other people ands therefore through their different gifts
contribute significantly to the economy.
§ Global
intervention from different non-governmental organizations to help the disabled
achieve their goals in life and as well live decent lives.
§ The
existence of frameworks that have in the past contributed to the welfare of
the disabled in the society.
|
§ High
cost implications to sponsor the campaign to advocate for the concerns of the
disabled among the service providers.
§ Achieving
significant approval from service providers to ensure that many service
providers heed to the pleas and provide sensitive products that respond to
the needs of the disabled in the society.
§ Some
Interest expressed by several people is skewed and would likely oppose the
initiative on the basis of their other special needs apart from disability.
§ Public
approval of the motive therefore there is goodwill from all parties involved.
§ The
disabled are few and thus contribute less to the economy in relative terms to
the other people.
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|
Analysis
According to the weights assigned to the different
underlying factors ion the move to establish the feasibility of the initiative
was 24 for the key forces driving the change against 11 which indicate the
forces undermining the change. Therefore, following the above score it appears
that the strengths exceed the weaknesses and therefore it is meaningful.
Manageable courses of action identified.
These are the steps that have been taken to improve
the strengths as well as those that minimize the undermining forces in order to
achieve the initiative better. These include;
Enlightening the public more on the need to be
responsive to the needs of the disabled and therefore get their approval and
support in pursuing the initiative.
Establishing partnerships with the people,
religious institutions, corporate and government institutions to develop
policies and implement actions that are sensitive to the concerns of the
disabled.
Use the existing frameworks to raise the concerns of
the disabled as this offers a great opportunity to make their concerns and need
known.
Additionally, on the line of minimizing the
constraints, financing will be sought from financial institutions that offer
lending without much security so as to overcome the financial burden of which
will take the organization a long way in facilitating its actions.
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References
lake, P. E. (1988). managing organizational change.
new york: praeger publishers.
Lennan, R. M. (1989). managing organizational
change. prentice hall: Englewood Cliffs N.J.
Palmer, I. D. (2009). Managing organizational
change: A multiple perspectives approach (2nd ed.).:. New York, NY:
McGraw-Hill/Irwin.
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