Jazz music in america

The jazz hall of fame project establishment

 The rise of jazz music

an essay based on Rutlands historical case study

Question one

The named case involves the tough decision of establishing Mr Rutland’s credibility and the investor’s sentiment on the viability of the establishment of MYMCA jazz hall of fame. As published in the billboards April 28 a brainchild to establish a jazz hall of fame is in the center of Kansas investment

opportunities, this comes as a trending idea, however the viability of the project seems uncertain from records that other cities have tried to establish such investment options with no success, therefore this project is crowned as a pacesetter and one of a kind. Mr Rutland undertakes several measures including hiring professionals to establish the feasibility of this endeavor since he feels that a deep love of jazz music from the public lacks professional attachment and aims to venture into the unexploited field that he feels that the jazz superstars are less exploited on their capabilities as economy drivers. Mr. Rutland still stands optimistic despite initial market tests that nullify his optimistic expectations but he believes he doesn’t lose since this is just but a mission of publicizing the NJHF.

Mr Rutland identifies the possible location of the hall of fame establishment an s a region surrounded by thirteen million environs and a rich culture both in schools that teaches jazz and needs a professional drive to make it a viable investment. However the location is of major consideration he underestimates the importance of the location towards the success of the success of the project and rather dwells on his deep insight and love for jazz, he rather factors commitment as a major driver of success and believes a dedicated panel of management is an outright way to the success of the project.

Question 2

The major stakeholders of the project stands to be majorly the tourists  as per the survey since they are willing to pay $20 annually with an estimated breakeven of $25 annually with a 2% respondent to break even thus proving the reliability on tourists renders the project viable with allowable risk.

Question 3

Mr. Rutland is endowed with managerial skills of communication skills, team management and scheduling, he is also of great passion, optimism and commitment towards the success of the project, he however lacks proper planning on resource allocation, time rationale and rational judgment on establishing the space for the establishment of the project and rather underestimates the importance of the most crucial thing. Of the most important skills he is able to schedule for various undertakings to ensure the greater community and the stakeholders all become a part of this project and be greased towards success. Mr Rutland finds that funding can be raised from various sources including the jazz stars themselves and incorporates the presence of jazz in school curriculum as a strength towards the success of the project. Mr Rutland, despite uncertainties on how much and what type of support he can get from the national association of jazz he still believes that the project is highly viable, composers like George Gershwin and Richard Rodgers believe that jazz might benefit more from breaking down distinction between jazz artists and composers an attribute that I highly recommend mr Rutland to consider.

Question 4

Mr Rutland, however he tries to incorporate a wide array of stakeholders to raise funds, he leaves the cost of land, its availability and the importance it plays towards the success of the project to himself. Mr Rutland lacks credibility in the sense that he neglects crucial information and rather leaves such information undisclosed.  Mr Rutland fails to account for the possible threat from other cities in the event that they establish jazz hall of fame too, he neglects such threat as indicated from the client’s conclusions and he therefore leaves a loophole for doomed failure. Mr Rutland proves to be a leader in that his proposal acknowledges the need to coordinate all the stakeholders and inclusively chooses inductees of reputable career and emerges competitive in the field. Mr Rutland acknowledges the need for an executive director wholly to coordinate on raising capital and accumulating artifacts towards the growth of the project.

Question 5

The project is set towards a friendly business environment with swing jazz having the most popularity. The presence of a supporting curriculum, presence of a team of professionals with degrees in jazz scales the project feasibility and therefore eradicates the need to grow a nonexistent culture. The presence of tourists too is a strength that cannot stand undisputed as they were identified with higher funding capabilities towards the project as they could breakeven the operational costs at only 2% response rate. The entire spectrum of jazz fraternity looks promising and unexploited in the right order and therefore with enough popularizing of the art is a reliable way to gather the above required customer base.

Question 6

Mr Rutland finds that professional help is of great help, a virtue that raises his leadership score, however he should incorporate a variety of strategies towards his decisions to counter the major drawbacks to his success. Mr Rutland needs to involve the government of Kansas towards the raising of funds as he stands to be a taxpayer once the establishment kicks off, he is tasked with the responsibility of including the greater community of philanthropists who mostly may be lovers of jazz music and professionals who may be the greatest beneficiaries of the project once complete. He needs to establish a membership system so as to involve stakeholders in his project appraisal, he should seek donations from environs, government, non-governmental organizations and visitors who may be willing to be a part of the bigger project.

Mr Rutland’s budget fails to scale the most important aspects, he rather dwells on management and operational costs and fails to factor land and uncertainties. Mr Rutland needs to budget for land and establishment of structures above all, he fails to include advertising as a key tool towards launching of a relatively new idea of jazz hall of fame and therefore he should note that from the professionals advice he needs to reach more on tourists and therefore much advertising should be on his center goals. Mr Rutland finds from the professionals report that the customer’s age factor is a major consideration towards his success and therefore he needs to cut across the genre that is more representative of the general population. He therefore should adopt the swing jazz as it garners the highest popularity. Moreover Mr Rutland underestimates the threat from competitors in other cities as tourists are a major resource to him, he should therefore counter competition be being competitive through additional accompaniments like jazz classes and additional genres and establishment of a concert hall. He should inclusively schedule for deadlines and milestones in that time goes and a rather sluggish momentum renders the competitors with a better edge to adopt his strategies and being an industry leader he needs to set standards as competition is a great threat

The western Virginia visitor’s center should be the most strategic place for Mr Rutland to get customers and he therefore should use strategic locations like Charlottesville to attract more tourists and other visitors