Method of Job Analysis
There are many methods applicable in job analysis. Based on the scope and sensitivity of the job position, an interview proved to be the most valid tool. Interview technique involves the interviewer and the respondent or interviewee. The method as a data collection method has its pros and cons. On the brighter side, interviews
allow room for the respondent to provide more information than the one asked. For example, an interviewee might describe more tasks and duties that they do daily. Secondly, a both respondents and the interviewer have an opportunity of seeking clarifications where necessary. Thirdly, with an interview it is easier to gauge the truth in the answers of the respondent. On the other hand, interviews are time-consuming and costly if there is a need to travel. Furthermore, the interviewee might either exaggerate or omit some of the pertinent data based on privacy issues. Additionally, the respondents might have undesirable reactions to some questions.
Structured interviews applied to this job analysis because Mr. Jameson was willing to take part in the from the phone call correspondence between him and I. Some of the questions asked were as shown below:
What is the importance of work in your position? What is the jobs purpose?
What are your tasks, responsibilities, and duties?
What are the minimum qualifications for the position of a communications manager?
How long do you work?
What defines your success at work? What work standards and principles guide your work?
Do you prepare records and reports, if so what reports are they and to whom are they sent?
Do you have a supervisor and what are some of the problems you encounter when dealing with your supervisor?
What level of authority does your position confer on you? To whom are you accountable? Are there any independent actions that you are allowed to take?
Consider the duties, tasks and responsibilities do you think you are: overpaid? Underpaid? Rationally paid?
What are the exceptional knowledge, skills and Abilities required of your job position?
Is your working environment safe? Are there any hazards that might impact on your health and safety?
Minimum Qualifications and Job Duties
A brand communications manager has different duties as outlined below:
Developing and execution of brand marketing campaigns to raise awareness, create engagement and adoption of consumer and business products (Google Careers).
Creation and implementation of plans to increase market share of the super-fast internet (Google Careers).
Overseeing the process of market data analysis and evaluation on behalf of Google.
Conducting or commissioning marketing research and communicating the outcomes to stakeholders (Google Careers).
Collaboration and coordination of cross-functional teams for effective marketing of Fiber and institution of best practices.
Development of budgeting and pricing strategies for the company’s products and services (Google Careers).
Development of promotional activities and marketing goals.
Refining and enforcing Fiber brand (Google Careers).
Directing and coordinating internal communications in the company.
Coordinating marketing research on business trends in the industry.
Coordinating the interactions between the company and agencies.
There are additional preferred qualifications that relate to the position. First off, the manager must have extensive experience in leading interactive marketing strategies (Google Careers). Secondly, the manager must have the ability to tell great stories through digital marketing skills and demonstrate high levels of creativity. The manager must also be a person who adapts to a fast changing environment (Google Careers).
There are minimum qualifications for one to become a brand marketing communication manager. First off, a Bachelor of Arts or Science degree or equivalent practical experience forms the educational requirement. Secondly, regarding experience, the position requires a minimum of 5 years of experience at a creative interactive agency or as a member of an in-house interactive team.
Proposed Recruitment Plan/ Strategy
The target for this position is any person with experience in brand marketing, digital marketing or is currently undertaking the same duties outlined in the job description. Additionally, the position also targets IT communication technicians with the minimum requirements and skills. The recruitment and selection process will involve some steps. The first procedure involves the identification of the vacancy as well as evaluating the need for the position. The preceding action would encompass the development of a description for the position. After coming up with a relevant description, it would be prudent to select a search committee. The next procedure will involve the advertisement of the vacancy or position closely followed by the process of reviewing the applicants. After scrutinizing and evaluating the candidates, the names of those who meet the certain minimum criteria shall be shortlisted and each contacted for an interview. The next process will be to conduct interviews with the shortlisted candidates before selecting the best that seemingly fits the position. Digital advertisement would be the best channel to use for the advertisement of the vacancy. The reason for using digital media is because most people search over the internet for job openings. Furthermore, digital media allows for an extensive geographical coverage. The sample advertisement for the job position is provided elsewhere in this paper.
Three types of interviews operative for the recruitment process include the preliminary interviews, first-round and follow-up interviews. In the first phase, a phone interview would be used as a primary method of scrutinizing the candidates (PSC Canada). Phone interviews are cost and time saving and serves to offer a background information on the candidates (PSC Canada). Regarding the first round interviews structured and situational interviews would be the best tools. Structured interviews are straightforward and involve complete adherence to the questions asked. Moreover, this type of interviews also have a timeframe and are easy to conduct most so when there is a need to compare the candidates (PSC Canada). Testing the hands on experience of the applicants is necessary. Therefore, it would be wise to engage the use of audition or simulation interview in assessing the competence of the aspirants for the job opening. Brief exercises and team activities will be part of the process, so as to evaluate the performance and provide the candidates with an opportunity to have a feeling of what the job may entail (PSC Canada). Lastly, having reviewed and assessed each applicant, it would be prudent to do a follow-up interview on the candidates who seem to have the required qualifications and skills (PSC Canada). The decision of the type of questions for the follow-up interview rests with the selection committee (PSC Canada).
The structured interviews would be systematic and conducted in stages. The interviewee’s background will take the lead. Following closely, would be rated interview to determine the skills, abilities and knowledge of the candidates. The last part of the interview will cover some of the current affairs within the industry relating to the job so as to get the best of all the applicants.
Market Salary Survey
The recent statistics and survey indicate that different organizations pay varying salaries for the position of a brand communication manager (Payscale.com). The latest average annual salary for a brand communication manager in the United States is $73000. However, due to differences in industry, location, experience and benefits, the salary ranges between $42000 and$126000 annually (Payscale.com). In other organizations, the average annual salary is $64000 while the range is between $45000 and $135000 (Simplyhired.com).
Conclusion
From this experience, I have observed some few things. Firstly, there are different names for one job position. Secondly, there are different levels of interviews during the hiring process. Moreover, the process of recruitment, hiring and selection is very rigorous and tiresome. The process of conducting job analysis is engaging and needs a lot of time. Lastly, an excellent job analysis makes the process of planning for a recruitment process easier.
Job Advertisement
Vacancy
A leading technology company that offers a diversified portfolio of consumer and business products and services is urgently looking for candidates to fill the position of a brand communication manager.
Duties and Responsibilities
Developing and execution of brand marketing campaigns to raise awareness, create engagement and adoption of consumer and business products portfolio.
Coordinating marketing research on business trends in the industry.
Reporting to the chief marketing manager.
The minimum requirements for the position include:
BA or BS from any accredited university
3-5 years of experience in interactive and digital marketing.
Competent and high aptitude in digital marketing media and marketing research.
The Knowledge, Skills and Abilities required for the position include:
Digital marketing skills
Listening skills
communication skills (both verbal and written)
Critical and creative thinking.
Decision-making skills.
Adaptability to fast changing environment.
Teamwork capabilities.
Strong analytical skills.
Professional judgment and discretion.
Technology savvy.
Kindly feel free to send in your application and resume through our website [Website URL]. The successful applicants will undergo a preliminary interview through phone calls from our company.
Works Cited
Google Careers. "Search Careers." Google. N.p., 2015. Web. 8 Nov. 2015. <https://www.google.com/about/careers/search#!t=jo&jid=110535001&>.
Payscale.com. "Brand Manager Salary." PayScale - Salary Comparison, Salary Survey, Search Wages. N.p., 2015. Web. 8 Nov. 2015. <http://www.payscale.com/research/US/Job=Brand_Manager/Salary>.
PSC Canada. "Structured Interviewing: How to Design and Conduct Structured Interviews for an Appointment Process." Bienvenue / Welcome - Commission De La Fonction Publique Du Canada - Public Service Commission of Canada. N.p., 2015. Web. 8 Nov. 2015. <http://www.psc-cfp.gc.ca/plcy-pltq/guides/structured-structuree/index-eng.htm#n3>.
Simply Hired.com. "Brand Communications Manager Salaries | Simply Hired." Job Search Engine | Simply Hired. Simply Hired, 2015. Web. 8 Nov. 2015. <http://www.simplyhired.com/salaries-k-brand-communications-manager-jobs.html>.
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