Role of internet in social media

Internet & Social Media Lab

Introduction

Social media has become an important marketing tool for hospitality businesses and is growing in importance.  From Trip Advisor to promotions and customer reviews hospitality organizations are able to connect with customers and gain a greater understanding of their needs, likes, and dislikes.

Lab Objective

Develop an understanding of the internet, social
networking & employment, and networking & business. 

Task
Do an internet search and locate specific information on the following topics and questions.  DO NOT copy and paste your answers.  Your responses must be free from punctuation, spelling, and grammar errors, as well as well-organized and written.  Wikipedia CANNOT be used as a source.  Enter your response to each question under each question.  You can copy and paste the URL as a citation.

Internet Users

1. How many internet users are there worldwide? More than two billion users     https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&ved=0CEQQFjAD&url=http%3A%2F%2Fwww.thecultureist.com%2F2013%2F05%2F09%2Fhow-many-people-use-the-internet-more-than-2-billion-infographic%2F&ei=hyYFU7n1FuLP0AXr6oHQBg&usg=AFQjCNE1MgZMfxOG9-mTxKQw7204AqJ4Jg&bvm=bv.61535280,d.d2k

2. By 2016 what is the projected number of smartphone and tablet owners worldwide? 10 billion people     https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ved=0CCwQFjAB&url=http%3A%2F%2Fwww.engadget.com%2F2012%2F02%2F14%2Fcisco-mobile-data-forecast-2012%2F&ei=oSYFU-moOqyT0AXipoHgCw&usg=AFQjCNHrTbPmZWnLxsQ-ZjyF1Ik5SXcpng&bvm=bv.61535280,d.d2k

3. Describe e-commerce and each of the four categories of e-commerce - B2C, C2C, C2B, and B2B and provide an example of each.

·         B2B-(business-to- business) the price is always negotiable a situation where the price is based on quantity. Involves companies doing business with each other e.g. PayPal

·         C2C- (Consumer-to-Consumer), involve sites offering free classifieds and  forums where can buy or sell or can send and receive money with ease.e.g eBay

·         C2B, (Consumer-to-Business) a consumer posts his project budget online and within hours companies review the requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project.e.g  Elance

·         B2C-(Business-to-Consumer) IT INVOLVES Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize e.g. advent ecommerce

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCUQFjAA&url=http%3A%2F%2Fwww.digitsmith.com%2Fecommerce-definition.html&ei=RycFU43CJemS1AWE3oCYDQ&usg=AFQjCNE8AG6e_lixcSvgURvCIgUQwG6XIw&bvm=bv.61535280,d.d2k

4. List and describe 5 key security e-commerce threats. 

·         Fraud that leads to financial losses by illegal; transfer of funds and corrupting financial losses.

·         Theft of confidential, technologiocal, proprietary or marketing information, the intruder may expose the data to third party leading to customer loss or damage to firm it.

·         Disruption of service- this may lead to losses thus inconveniencing the users financially or flow of information.

·         Illegal intrusion in the data of clients leading to lack of confidence, dishonest, human mistakes and also leads to network failure.

·         Abuse of electronic systems leading to data loss and internet problems.

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ved=0CCwQFjAB&url=http%3A%2F%2Fwww.slideshare.net%2Fjitendratomar%2F6-security-threats-with-ecommerce&ei=XCcFU8eCB-nJ0QX-6IHYAg&usg=AFQjCNELE900xlCf_68b4VQk4m7ODftzhA&bvm=bv.61535280,d.d2k

Browsers/ Search Engines

1. Which Internet Service Provider (ISP) has the largest market share?
   Comcast

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&ved=0CE8QFjAF&url=http%3A%2F%2Fblog.ml-implode.com%2F2012%2F08%2Fwhy-has-largest-us-isp-comcast-totally-blacked-out-ml-implode%2F&ei=vi4FU9eSCcmu0QWguICAAw&usg=AFQjCNE5EFCbb_EipaBQaL81XmtgErY2VA&bvm=bv.61535280,d.d2k

2. List the latest browser statistics– include browser name and market share%.   As at 2014

Chrome	36%
IE	31%
Firefox	22%
Safari	8%
Opera	1%
Others	2%

http://ccs.webcrawler.com/ClickHandler.ashx?du=gs.statcounter.com&ru=http%3a%2f%2fgs.statcounter.com%2f&ld=20140219&ap=1&app=1&c=info.wbcrwl.305.03&s=webcrawler302&coi=771&cop=main-title&euip=197.176.153.146&npp=1&p=0&pp=0&pvaid=47ce505d4ad846eb85593011edf29782&vid=733632038.3644892408632.1391777832.1&fct.uid=d760409a06e84699bedcbe7a6d8b5053&ep=1&mid=9&en=3YDphat8DJ5Li%2bTgRLOh5cYZub9Nz9yh3Ea9Y8MfJD57L3MTIVGAqVv6EIqO8v0dsggsvSytYfc%3d&hash=9AF2F641B7768BA8C5278A70E74C8878

3. Describe a human-powered search engine (web directory) and list one

.

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ved=0CDQQFjAB&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2Fhuman_search_engine&ei=1C4FU8roEKPa0QWVvIDoBQ&usg=AFQjCNF9stV8ME7EL-QftWaV2_sqHBmdKA&bvm=bv.61535280,d.d2k

4. Describe what you as a student researcher can do to evaluate website content.

·         Establish the credibility of the content by identifying the target intended by that information

·         Identify the author and his or her qualifications if unqualified its incredible

·         The accuracy of the work free from errors like spelling and bias, a biased work is incredible

·         Establishing How frequently is the content updated, current work is usually credible

·         The type of urn identification e.g. .gov or .edu are more credible

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&ved=0CDQQFjAC&url=http%3A%2F%2Fwww.ed.ac.uk%2Fschools-departments%2Finformation-services%2Flibrary-museum-gallery%2Ffinding-resources%2Flibrary-databases%2Fdatabases-overview%2Fevaluating-websites&ei=AzIFU4aHI4TziAeMyIGgDw&usg=AFQjCNED0RE54aCpCpVAT6ozgt7ZW8OziQ&bvm=bv.61535280,d.aGc

Social Networking & Employment

1.      Provide examples on how social networking can hurt your employment prospects?    

By the fact that the social media represents you by what you talk, your ideologies and opinions it can then add a bad picture to you when searching for a job

Example, An MP who turned down a student applying to his office for work experience over a foul-mouthed tweet has issued a warning to others applying for jobs.

The unnamed pupil was rejected by his local MP Richard Graham after applying for work experience as part of a school project. Although Graham says he is "normally always happy" to give pupils the opportunity to work in his office, the Gloucestershire representative spotted a tweet from the teen, which read: "Don't this f***ing school realise I don't want to do work experience."

The MP wrote to the pupil, telling him: "I'm sorry but I am turning down your request because although your letter and CV were acceptable, your attitude to your school and life in general on Twitter is inappropriate,"

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&cad=rja&ved=0CGEQFjAE&url=http%3A%2F%2Fwww.huffingtonpost.co.uk%2F2013%2F01%2F25%2Fsocial-media-job-prospects-impact-should-we-be-scared_n_2550921.html&ei=ozQFU7K9CMubiQfx-4HIDg&usg=AFQjCNEK20bxSnfMxdRXGAM5JlBPJDkMXw&bvm=bv.61535280,d.aGc

2.      What percentages of hiring managers use Facebook for background checks? 

37% https://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr691&sd=4%2F18%2F2012&ed=4%2F18%2F2099

3.      What percentages of job hunters are rejected because of social media? 

70%

http://www.mediabistro.com/alltwitter/social-media-job-screening_b15090

According to the research, a huge 91% of employers use LinkedIn, Twitter and Facebook to screen candidates. A further:

·         13% rejected a candidate because they lied about their qualifications

·         11% rejected a candidate because they posted inappropriate comments

·         The same amount rejected a candidate because they posted inappropriate photos, with another 11% rejecting applicants because of posting negative comments about a previous employer

·         10% were rejected for posting content about them using drugs, while 9% were rejected for posting content about them drinking

4.      Provide examples on how can social networking tools like Twitter, Linked, and Facebook help your employment prospects? 

·          Use social networks to boost your networking power

·         Use social media to create a professional and attractive brand online and woo prospective employers.

·         You  Become a social media skills expert

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ved=0CC8QFjAB&url=http%3A%2F%2Fwww.linkedin.com%2Ftoday%2Fpost%2Farticle%2F20130528194312-2967511-3-ways-social-media-can-help-you-land-a-job-and-keep-it&ei=4TUFU6mOLKWiigfn_YCAAQ&usg=AFQjCNErRM3SbolEeRAOKqiOoOmYH1Zgag&bvm=bv.61535280,d.aGc

Social Networking & Business Strategy

1. List the top 7 social media sites for business.  Include the number of users of each.

Facebook	903 million users
Google plus	343m
Twitter	288m
Linked in	175m
Instagram	100m
Pinterest	25m
Foursquare	25

https://www.viralheat.com/blog/2013/05/01/the-7-top-social-media-sites-for-business/                                                                                                                                                                                             

2. How Travel Agents Are Using Social Media To Win Back Business.

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCUQFjAA&url=http%3A%2F%2Fsocialhospitality.com%2F2014%2F01%2Fhow-travel-agents-are-using-social-media-to-win-back-business%2F&ei=wDoFU_mHGsjDrAfNyoDIDw&usg=AFQjCNEZFtWF4VzKl-Qj7L2j5yPEq1glwA&bvm=bv.61725948,d.bmk

******************************cpouldnt finish for some technical issues please*************

3. What are the top 3 Facebook features for hospitality businesses?

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&ved=0CDkQFjAC&url=https%3A%2F%2Fwww.facebook.com%2Fsocialhospitality%3Ffilter%3D1&ei=wDoFU_mHGsjDrAfNyoDIDw&usg=AFQjCNF8h89yaC6fXYfWOWBdsyTU7dMORw&bvm=bv.61725948,d.bmk
4List the features and explain how a business can use it to market its business.

Twitter
1. Provide 2 examples of how hotels are using Twitter to put heads in beds.

YouTube
1.   Find 2 YouTube videos of how restaurants are using it as a promotion tool.  Provide the link.

Hotel Tweets

1.         List and copy three of the funnier tweets and pictures about hotel experiences in Sochi during the winter Olympics.