Sample business plan for the launch of a 5G smartphone

Comprehensive business plan for the launch of sniper 5G smartphone
Cover Sheet: Business Name, Address, Phone Number, Principals

Abstract (1 pg.)
This paper details a business plan that is to be used in the launch of sniper 5G smartphone in sniper incorporation.  This product has been considered of great importance towards the sustainability of sniper incorporation and towards the global competition standards.  The need for better devices in the contemporary world cannot be underestimated. This has been witnessed through a revolution of technology where consumer tastes are ever changing and the markets are highly dynamic.   This paper therefore gives a guideline onto the launch of the product detailing the analysis of the market and the company considerations towards the financing and overall budget of the product.


Sniper incorporation is a mother company in the nation of titans and has been in massive pressure to uphold its global image not only in product development butt also in conquering global technological markets. The adoption of fifth generation smart [hones is expected to put sniper incorporation in the global map thereby enabling the company to reap in the smartphone market before substantial competition sets in. the world today has had milestones in smartphones generations, however the development of the new sniper fifth generation smartphone is expected to be one of a kind a state of the art device that is expected to be hypes for its super performances bad superior features.
This plan incorporates the entire attributes that are necessary in the production and marketing of the sniper 5G smartphone. As a result it is expected to be implemented within the company guidelines and using the company personnel. Outsourcing of marketing services will be essential once the product has been launched to establish a market ground within an appreciable time.  The use of cutting edge technology has remained a core aim in the goals of sniper incorporation, this will be supported through the launch of the new product and as a result the glory of sniper incorporation will be regained in titan while giving the company a chance to explore and open up new markets.   The new product is a luxury product comparing the existing products in the market. This will therefore make it utterly essential to emphasize on product features that offer a competitive edge to the existing products. The incorporation of new features in the devices terming it’s a product of the fifth generation is of great advantage in product marketing and overall awareness of the product.










Executive summary (1 pg.)
Sniper incorporation was established to manufacture technology gadgets most importantly computers and cell phones. Through history the company has developed to what is known today as a technology giant ion producing state of the art devices and has contributed immensely in the development of smartphones. The efforts of sniper incorporation cannot be underrated, basing ion the share performance of the company, investors have shown great interest in the overall predominance of the company. Under new management, the investor confidence has greatly improved recording a high degree of confidence as well as a recorded share price increase.
The management of the company therefore is committed in lading in their own industry while exploring other avenues for global dominance and in order to enjoy economies of scale.  The firm’s commitment to be a technology giant is being reflected with a high performing team in research and development that have successfully developed the fifth generation smartphone. The new smartphone being one of a kind will give the company a competitive advantage while giving the company the required profitability to expand in the production of other technology gadgets.
The launch of anew [product is a procedure that is critical and is always met with dynamics in the market, as such this scenario is expected in the launch of sniper 5G smartphone. The need to understand the market is greatly elaborated in this business plan. A great understanding of the market ensures that successful launch and seamless supply chains are established in the least cost means and most efficient manner. As such it is crucial for sniper incorporation to be a part of the greater market controller to gain a competitive advantage in launching the new product.
The branding of sniper 5 G smartphone is an attribute that is greatly discussed within the paper; this has been through research and development procedures established from consumer preference and technology innovations and new developments.



Sniper company history
Sniper incorporation was established in the early 1980’s through an act of parliament. The need for the government to control the technology markets while balancing the balances of payments brought the need for the government to create a technology firm that would issue shares on initial public offering. T5he Company has developed to manufacture computers and cellphones.  Today the company is in the verge of introducing the fifth generation smartphones branding one of its own s sniper 5G smartphone.


Corporate mission (0.5)
The corporate mission of sniper incorporations to be a technology giant in global cell phone and computer manufacturing. The company has upheld these virtues through being a local and a regional leader in computer and smartphone manufacturing while being able to offer better technologies compared to existing technologies by other companies. Sniper incorporation mission has been portrayed through a dedicated team of research and development that has worked hard to deliver a fifth generation technology that has not been witnesses anywhere in the contemporary world. Therefore in line with its mission, the company does not only create dominance but taste and style among its products consumers and sets a key role for other global companies to bench, mark with.
Sniper incorporation mission is established with a key goal to serving the global markets for computers and cell phones. The company therefore prides of historical cell phones developments within the company dating from 1980’s.  The company believes in value, style and fashion through the development of its products. It upholds the need for technological sophistication while keeping elegance as a need to all its products. It has remained relevant through adoption of state of the art technologies while keeping with the market dynamics by always being ahead of the competitors in research and development.


Product
The product to be launched is a fifth generation technology smartphone.  It is developed on new technologies sin chip development, camera clarity and high screen resolutions. The sniper 5G smartphone is sleek and fashionable.






Product features (0.5 pg.)
Sniper 5G smartphone features high internet speed connectivity. This is the most notable feature and the one that is responsible for distinguishing the product in the market. The new smartphone incorporates high speed processors that enable the smartphone to handle data rates in the excess of 100mbps and has better video streaming properties.
It is notable that the new smartphone will be able to offer faster data processing making the news smartphone comparable to the supercomputers available in the contemporary world. Fast data processing is an attribute that is expected to reduce latency and increase emails processing, running of many types of applications and offering a real time process display and processing. This will be essential in gaming and video streaming in the new device.
The new smartphone is one of the first smartphone to run high processor and random access memories in the tune of a terabyte; this is essential for rapid execution of programs and faster processing of highly graphic processes. This is to enable high graphic processing and increase image reality while at the same time adding to speed of operations and complexity of handling software’s from different developers.
The new device runs on new sniper software developed to cater for speed, precision and execution of a wide array of application. This attribute was incorporated to reduce they need for brand specific applications that could not be run universally over different smartphone that exist in today’s markets.
The sniper 5G smartphone sis installed with a 32 megapixel back camera and a 16 megapixel front camera. These features have not been installed in any of the existing devices in smartphone industry. These cameras are supported through a high speed graphics card while at the same time huge memory is allocated for special image processing. These attributes are expected to improve image quality and offer better experience to the user at a cheap cost.

Three new sniper 5G smartphone comes in a sleek design and a modest packaging. The sleek design incorporates plastic, silver and fabric covers that come in wide array of colors. The packaging is modest with metallic sheet boxes with special box lock for each individual smartphone being installed in their respective boxes.
Lastly, sniper 5G smartphone is fixed with a motherboard fused long life rechargeable battery. The new battery is 1000 milliamp hours and is tested and proven to surpass the performance of existing smartphone batteries.


Branding and idea context (1 pg.)
The branding of the new product is dependent on the brand name of sniper incorporation. A proven market experience and d dominance owing to product superiority is a key advantage in any product introduced in sniper incorporation.   The new product will be branded in terms of high speed internet and other minor features. It is notable that the current smartphone industry is in the pressure of developing more sophisticated devices that can overcome the assisting speed and memory challenges. The new smartphone comes at a time when the dynamics of technology developments in smartphone industry has taken fast pace.


The marketing of the new product is expected to be carried with greater emphasis on the features of the sniper 5G smartphone.  Several marketing channels including the internet, shipping and direct factory shipments will be used.  Different marketing strategies will be used while majorly the new features will be emphasized in the marketing campaigns.
The product will, be marketed externally through the use of open air campaigns, radio and televisison media, bill boards and other visual displays that can be put inside display rooms. With the existing sniper incorporation display rooms, rotating displays and test smartphone swill be used to display and introduce the feature to the potential customers.
The alignment to pricing of the product is established on competitive basis, bearing in mind the presence of minimal competition and considering the barriers into the entry of the market. The product features greatly represent the compliance with the company’s mission to offer value and style. The brand established through the incorporation of all new features is a great milestone in the history of smartphone manufacturing. The distinctive product features will give the product a competitive advantage in the market.

Present market and Market analysis
The current market of smartphones in titan and all over the globe for smartphone consists of technologically conscious population.  The Europe, the north and South America offers a great market for the new production its initial launch. This will be necessary to consider such markets basing on their purchasing powers and to establish product status.  With the use of high inventory and resources in research and development, the pricing of the new product will require an initial high pricing so that the research and development resources are recouped. After recouping such funds it would then be necessary to adjust prices accordingly as the new competition sets in.
The greatest market demographic for the new sniper 5G smartphone largely consists of the youth aged between 18 years to 35 years who are sensitive to technologies.  Then internet and the use of chat rooms is one of the best arenas to reach these populations and also entertainment advertising is a great avenue to promote the new product to the potential customers.


Organizational strengths, weaknesses
Sniper incorporation has the strengths of having an established supply chains. This will enable the company to cut costs and reduce supply delays. Secondly the company has retail outlets within two continents in major cities. This will enable the new product to be displayed for viewing in highly convenient and established locations. The use of such retail outlets directly from the manufacturer cuts the cost passed to the consumer thus availing the product at lower costs.  The introduction of internet marketing is a strength that cannot be underrated owing to its capabilities to offer easier product supply chains and reduction of bureaucracies in overall processes.
 Sniper incorporation has the weakness of lacking global interior penetration. This has led to the company hiring retail agents who lead to increased overall products costs. Increased product cost will lead to lesser competitiveness and may offer loopholes that may set in competition from the companies involved in the smartphone manufacturing.


Competition
Sniper incorporation will suffer little to no competition within the launching of sniper 5G smartphone. This can be attributed to the lack of similar product ion the market, the existing barrier to entry and lack of close alternatives. This gives the company a competitive advantage and is a recipe for the success of sniper 5G smartphone.




Marketing Plan (2pg)
The marketing process will involve direct contact with the customer with the company employees. Emphasis on the product features will be essential to distinguish the properties of the new product from the existing products.
The introduction of the product will initially start with an official launch of the product within titan. This will take place in national hall and will incorporate paid television coverage with over 100 channels airing the vent in real time. This step will be essential in creating awareness of the entry into the fifth generation smartphones and will trigger ordering at the instant.  Entertainment campaigns that will involve singing and dancing will be established through sniper incorporation foundation to create brand awareness while creating awareness to the entire globe.
The lifecycle of the new product will involve a market study that will involve product feedback through means established such as the internet and the device applications themselves. Applications are preinstalled in new devices to send crash reports and any bugs that arise during product use. Therefore contestant product development will be carried to ensure that the company is able to gain a competitive advantage in the market.


Budget (1.5pg)

The fixed costs of coming with the new brand are estimated to be one billion dollars.
The fixed costs are established from the overall research and development costs for coming up with the fifth generation smartphone. Additionally these costs consist of the administrative costs incurred throughout the product development stage.

The variable costs for producing each smartphone together with its packaging are 200 dollars. Through the supply chain a further 50 dollars per unit are expected to be incurred in transportation and product promotion. This therefore leads to 250 dollars total cost. The company aims to recoup the research and development costs in the first 10 million units. This therefore adds an additional 100 dollars for the initial units produced. An overall 350 dollars will be required for a product already availed and promoted at a retail outlet.  Producing the smartphone at 350 dollars, the company will therefore generate profit by an additional 300 dollars in each unit. Therefore the overall product cost as availed to a customer will arrive at 650 dollars.
Analyzing the price with relevance to existing alternatives, the pricing is pretty good. The fourth generation smartphone competitors charge as much as 600 dollars per unit. In comparison to the new sniper 5G smartphone, there can be seen a huge discount is obtained with our new product, this is evident when the new features in the new smartphone are compared to the existing smartphones in the global markets.
This pricing has been established on an economy basis. The profit margins are established from industrial standards to avoid consumer overexploitation and have been found most appropriate. A study into competition and existing pricing justifies the pricing of 650 dollars per unit.

Conclusion
The implementation of this plan is expected to bring about a successful product launch. The exploitation of new product with new features will give the product a competitive edge and support the company’s mission of providing class and style. The existing markets are highly likely to embrace the new smartphone owing to the improved features incorporated in sniper5G smartphone.